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by Matt Thompson
Every business owner, may he or she be the CEO, Chairperson, Board Director, Manager of the company, knows how to make their business boom, have an idea on what to do to keep it long-term and how to best bring on the profits. But the only thing that isn?t on their business strategy plans are the ?side effects? of their business especially when it comes to producing waste, piling on their carbon footprint, and investing on clean tech PR including the total energy consumption and how it takes toll on the environment surrounding them.
Unfortunately, it?s hard to find a solution for these negative things as they are very costly especially on start-up companies as they have to finance an additional non-profitable plan just to make sure that the environmental technology specifically a clean tech public relations, the forefront of environmental science application is implemented in either a big business or small business site. It is also hard to find investors when negative publicity happens at the early stage where investors are searching for business opportunity to invest in. Even if the company has a sound business model and have a great way to provide solutions for global environmental challenges, still it is hard for the latter to be implemented simultaneously as it doesn?t seem to be very feasible for a profit-oriented firm.
But the good thing about this era is the rise of public relations that can help by analysing where your company can benefit, as well as when and at what stage of your business these programs should be carried out. There may be ways to network and reach out to pro-Go Green investors and clients by investing in PR at the start of the business. Otherwise, you may lose out to the competition that has already started to create hype on their new idea related to implementing clean technology.
Nowadays, clean tech is becoming popular and is considered to be one of the fastest-rising industries that feature sectors such as solar and wind power, as well as biofuels among many others. This go green program has helped businesses rise and gather even more coverage. It?s not something miniscule, too, as clean tech ventures have raised to more than 8 billion dollar in investments just in Europe, China, India and North America alone.
Clean tech requires many things at the very start of the business such as a good PR team to strengthen the company?s environmental technology program and more and more investors to back-up the programs.
About the Author:
Want to know more about clean tech PR? Stop by Matt Thompson?s site. He?s an internet marketer. He can help you understand public relations for go-green program. For more info, visit site at http://www.makovsky.com/Tags: Renewable Energy
Source: http://wgc2005.org/finding-an-environmental-pr-solution-for-your-business/
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