In this article i would like to discuss a problem many work at home business owners have: They manage to drive reasonable amount of visitors into their online business, however they do not convert these visitors into costumers in a satisfying rate. Thus, their traffic is high but their sales are pretty low?
For this exact problem there are many great companies of sales consultants that will advise and suggest what you need to do to improve your sales earnings potential. Let us review some of the basic stuff you can do to increase the sales rate:
Web Design ? This first thing that visitors see when they enter your online business is your web design. If it looks professional and easy to navigate it will increase their confidence to purchase.
Product details and honest review ? Costumers wants to ?know? the product before they buy it so give them the necessary details about it. Also, give them an honest review about it where you convince them they need it.
Anchor text ? Try to choose an appealing anchor text for the products links so it will tempt them to click on them. For example, if you are selling some business guide eBook, the anchor text could be ?20% Off Business Guide!? or something like that.
The right product ? When you choose products to sell, it is very important you will make some research about it, to verify their quality. In the end, if the product itself is pretty poor, it will be very difficult to sell it.
?Would you buy here if you were a visitor?? ? Try to be objective as you possibly can and enter your website ?as a visitor?. Ask yourself if you were buying anything here and what do you need to improve.
As i said earlier, there are many sales coaches online that can help and guide you about these basic elements and more advanced techniques for increasing the sales rate of your work from home business. Good luck with your sales pitching!
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Source: http://www.workinghomeguide.com/workathomeblog/2011/06/02/increasing-your-home-business-sales-rate/
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