More than half of consumers under age 35 turn most often to search engines when looking for businesses in their area, and they are the No. 1 choice among boomers as well.
Yet despite the clear move among most users in favor of search, yellow pages showed resiliency.? Online and print yellow pages continue to hold strong among older shoppers, blacks and those who are less well-off.? Full Story
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Source: http://www.rmdma.org/p2694/
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